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BESTBUSINESSMASTERY.COM was founded 
by award-winning business marketing and branding experts, Shakira M. Brown and Cathlyn Driscoll. They met while working in the marketing department of a $100 million accounting firm in 2003. There they launched a corporate brand project that earned seven prestigious industry awards.
Shakira M. Brown
Before Shakira embarked on a career in public relations and marketing, she worked for an NPR radio station and was in television production at ABC, CBS, NBC, VH-1 and HBO to name a few. She served as a dayside television news producer at MSNBC for over four years, where she produced content for various programs and specials.
Throughout her career, Shakira has worked with well-known television personalities, moguls and brands including Brian Williams (Nightly News), Diane Sawyer (Good Morning America), Ann Curry (Today Show), Rosie O' Donnell, Steve Capus (President, NBC News), Conan O'Brien (Tonight Show),Frank Newport (Editor in Chief, The Gallup Poll), Soledad O' Brien (CNN), Russell Simmons (Founder of Def Jam and Phat Farm empire), Mort Walker (creator - Beetle Bailey) and Patrick McDonnell (creator - Mutts), plus many more. Shakira is a voting member of the National Association for Television Arts & Science (EMMY) and the former financial communications chair of the Public Relations Society of America (PRSA). She is also a media council member with Gerson Lehrman Group Councils which has networks of consultants, physicians, scientists, engineers, attorneys, market researchers, and other professionals from around the world. Shakira has worked with people at the top of their game and she is now sharing her knowledge with you.
Cathlyn Driscoll
Cathlyn worked for professional video/satellite production companies in NY and NJ, added some advertising/marketing experience along the way in addition to working with a professional camera & a pharmaceutical company. These include: Merck, General Electric, Hasselblad, Ricoh, Devlin Productions, TKR Cable, Resource Advantage Marketing, Virgo Communications, AAC Publishing, and Strauss Communications. In the art world, Cathlyn had the privilege of working alongside master artist (painter/writer/sculptor/humanist) Frederick Franck, author of the famous, 'Zen Seeing, Zen Drawing', and studied with master painter, Don Brautigam (painted & designed 33 of author Dean Koontz's book covers). Photographs by Cathlyn have been featured in the New York Daily News. A former adjunct professor, Cathlyn has taught desktop publishing and web design basics at two community colleges.
Cathlyn's current clients consistently rank on page one in Google for their top search terms, and have increased their web traffic on the average of 66%. Cathlyn is the 'go to' person when you have a question about the web, search, design and marketing. As lead designer & marketing creative on a re-branding campaign, Cathlyn's web design won top honors in the 2006 Marketing Achievement Award at the Association for Accounting Marketing.
Awards
LACP Award 
They also won top honors over 900 entries from the League of American Communications Professionals annual Spotlight Awards where their collaborative branding campaign won the overall category Platinum Spotlight Award for Best In-House Materials and ranked number three (#3) in the Top 100 Communications Materials of the Year list ahead of Proctor & Gamble, Toyota, Lockheed Martin, Adobe, Kodak, Wells Fargo, General Electric, Martha Stewart and ESPN to name a few. (YES! The campaign they helped create beat out these major brands!)
Hermes Creative Awards 
They have also won a Platinum Hermes Creative Award for online communications for their business branding and communications blog, Branding4newbies.com. In addition, they collectively have worked for some of the world's largest corporations and media companies as well as high profile moguls and celebrities. Today, they provide branding, marketing, web and public relations strategies as consultants to an array of small to medium-sized businesses.
MarCom Awards - Cathlyn & Shakira also won the Gold level MarCom Awards. MarCom Awards is an international competition for marketing and communication professionals involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials.
Connections to Industry Leaders
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Shakira M. Brown (right) catches up with Bernd Schmitt, Ph.D Professor of International Business at Columbia Business School in New York, where he also directs the Center on Global Brand Leadership. He is CEO of The EX Group, a consulting firm focusing on innovation and customer experience. with Columbia University business school and has authored or co-authored seven books which have been translated into 20 languages, including Experiential Marketing (1999), Customer Experience Management (2003), and Big Think Strategy (2007).
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Steve Rubel, and Shakira M. Brown (right)
Steve Rubel, SVP, Director of Insights for Edelman Digital, is responsible for keeping Edelman and its clients in the vanguard. He studies global technology, media and online trends and shapes them into actionable insights and marketing communications strategies.
In his role, Rubel curates white papers on digital trends. These are distributed free to clients. In addition, he draws on these insights in his role as a senior strategic advisor to Edelman clients such as PepsiCo, Zagat, Unilever, Microsoft and many others. |
Advertising a Luxury? Think Again.
"It's easy to think of advertising as a luxury, but don't. Just be smart about it. Keep paid ads in the mix but also use e-mail marketing, blogs, podcasts, or offer to speak at conferences. Network like crazy, including through online sites like LinkedIn. If you own a store, use jazzy signage. If your office space is nice, offer it to a local charity for an event, then issue a press release highlighting your generosity."
Source: Shakira Brown in Crain's Chicago Business
BESTBUSINESSMASTERY.COM is your source for ways to improve your small business using simple and effective marketing, branding, online tactics, public relations strategies, personal development and so much more.
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Best Business Mastery
PO Box 12
Glenwood, NJ 07418
(973) 874-9292
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