According to the recent Small Business Success Index Survey, the most common reason for small business owners to launch a company is to be one’s own boss (42 percent). Other less common reasons include a desire to own a company (27 percent), capitalizing on a business idea (27 percent) and a desire to build wealth (25 percent). Only 6 percent started their company because they could not find employment.

 

Whatever your reason is I am sure that being a failure was not in your master plan. Everyone has high hopes and big dreams. You probably hope to become a millionaire one day from your enterprise. But the one question many business owners have is "what does it take?"

 

Millionaire status is certainly a light at the end of the tunnel, but it is also very ambitious. Many self-help business experts promote becoming a million dollar business, but it takes a lot more than the postive reinforcement to get there. 

How do you get there?
Subway's infamous $5 footlong campaign and Papa John's $10 large unlimited topping pizzas have changed the game in fast food. Their marketing efforts have all their competitors brainstorming on how to top these highly successful marketing campaigns. These two big brand chains have a marketing strategy that is irresistable for customers which drives demand for their product offerings. 
 
What You Need
Supply and demand are the basics to start with. You need the right product or service mix and rabid customers who just can't get enough. If you have it you are golden and if you don't you need to develop a strategy to turn your small business around pronto.